Intuit turbotax
I joined the team at Intuit TurboTax in February 2018 to lead social media strategy for TurboTax. During my time here, I’ve developed and executed TurboTax's social media, blog and influencer strategies, working cross-functionally with internal teams and external agency partners. I currently lead a team of 4 high-performing social media managers, and am so proud of the work we’ve delivered!
Highlights have included:
Spearheaded TurboTax's first-ever Sponsored Hashtag Challenge on TikTok, delivering a campaign that generated over 3 Billion views and significantly outperformed platform benchmarks
Launched TurboTax's TikTok channel, growing from 0 to +100k followers in 16 months
Co-host the TurboTax Podcast “Friends with Tax Benefits”
Awards
Silver Distinction & Audience Honor, Best Integrated Campaign
The shorty awards
Finalist, Best use of Tiktok
The shorty awards
Best Content Strategy
CJ Excellence Award
Marketing & Communications Star Award
Intuit
Projects
