Social media strategist
I develop and execute social media strategies for billion dollar brands.
As a digital marketing strategist with 12+ years of experience, I’ve worked with Fortune 500 companies including: Intuit, AT&T, The Coca-Cola Company, and Macy's. I currently lead social media for Intuit TurboTax, and am available for a limited number of consulting projects.
I use a strategic, innovative and highly collaborative approach to deliver breakthrough creative content and campaigns, and have a track record of tapping into pop culture trends and leveraging both established and emerging platforms to engage consumers in fresh ways.
At Intuit TurboTax, I played a key role in launching the brand’s first-ever sponsored hashtag challenge on TikTok, which generated over 3 billion views and outperformed platform benchmarks. I also worked with a cross-functional team to execute a campaign that earned the first place spot in Merkle's seventh annual Digital Bowl, which evaluates and ranks Super Bowl advertisers’ digital marketing efforts. In addition, this campaign earned both the Audience Honor and Silver Distinction in the 13th annual Shorty Awards, which recognize the best in social media and digital.
During my time at AT&T, I managed social media for Cricket Wireless and spearheaded a 24-hour live stream that earned a Guinness World Record. I completely reimagined the brand’s approach to leveraging social media to amplify sponsorships with properties and celebrity talent including: WWE, Live Nation, BET Awards, and Kelly Clarkson. I was a key contributor to campaigns that led to Cricket being recognized as the "Best Consumer Brand" in the 9th annual Shorty Awards.
I’ve been recognized by The Social Shake-Up as a "Social Media Mover & Shaker," an award given to a select group of social media specialists who have demonstrated industry thought leadership in the use of social media for their brand or client.
Corporate & Client Experience
What People Are Saying
“Lauren is a rare gem in the field of digital marketing. Not only is she extremely creative, but she understands social media to a level many few do in the field - being able to extend digital initiatives into other business units. I worked for Lauren as an agency partner, and she had a way of making you feel really a part of her team, and was extremely clear with expectations, deliverables, and made my team strive to do the best work possible. Lauren would be an excellent addition to any team!”
—Jenny Urbano, senior manager, global creator campaigns team, Ubisoft
““I worked with Lauren during our years at Cricket Wireless and was constantly inspired by her ability to think big and execute big. Together we were able to come up with new ways of reaching customers through the company's social media channels, motivating them to act thru innovative creative, and drive them to the website to engage with the brand. Lauren was one of our biggest allies, always ready to help us meet whatever goal was thrown our way, no matter how big or small or how many days we had to execute. I always knew we could count on her support and follow-thru. I thoroughly enjoyed our time working together and hopefully one day we can work together again. She's a phenomenal hire for any company lucky enough to have her.”
—Chris Hansen, Director of Marketing, Cox
“I was so glad to have the opportunity to work with Lauren on several big client accounts like Dasani, Gold Peak Tea and Fuze while we were on the social and content strategy team at Moxie. Lauren is a true expert in the social space in everything from content creation and community management to influencer program management and strategy. Lauren is a wonderful teammate who always works hard, shows dedication to her work and her clients, and is lovely to be around. Hope we can work together again soon!”
— Lauren Clinton, Director, Connects & Consumer Engagement, The Scotts Miracle-Gro Company
“Lauren is a social media savant. She led a number of successful, if not viral, campaigns during her time at Cricket Wireless and it was an honor to be a part of the team with creators like Lauren.”
— Marcus Washington, Senior Communications Specialist, FPL Energy Services
“I had the honor of working with Lauren at Cricket Wireless. Lauren was more than a client, she was a true partner. She had a unique style of digesting business goals in a creative way to challenge me and my team to think about social media as a solution in a whole new way. Her charismatic demeanor made going to work enjoyable even in the most challenging times.”
— Chase Fitzgerald, Senior Vice President, archetype
“Lauren’s capabilities go FAR beyond the title of “Strategist”. She accomplishes more in one day than I’ve seen entire departments do in a week. She clearly understands the constraints and hurdles of corporate marketing yet expects her team(s) to achieve success anyway. She has a finely-tuned bullshit meter and her approach towards transparent communication is a breath of fresh air. Lauren states lofty, but clear, expectations and will have your back through any challenges along the way. If you want someone to produce results and truly WORK for the growth of your brand, you would be lucky to have Lauren as your “strategist”.