cricket wireless
I led national social media strategy for Cricket Wireless (a subsidiary of AT&T) from January 2015 - January 2018.
During that time, I introduced new tactics and strategies that helped to grow Cricket’s social audiences, drive engagement and unlock additional value from the brand’s sponsorship investments.
Highlights included:
Spearheaded a 24-hour livestream that set a GUINNESS WORLD RECORDS Title for Longest Non-TV Promotional/Advert Commercial
Produced a viral video with WWE Superstar John Cena that received +60 million views
Hosted multiple live Q&As with celebrity talent including WWE Superstars Dolph Ziggler and Sheamus, driving massive engagement for the brand
awards
guinness world record
Best Consumer Brand
9th annual shorty awards
social media mover & Shaker award
the social shake-Up
Marcom awards
Association of Marketing and Communication Professionals (AMCP)
Projects
